3500 N. Causeway Blvd. #160
Metairie, Louisiana 70002
Phone: 504.754.1080
eFax: 504.754.7584
contact@nolawebdesign
PC Services:
www.nolapcworks.com
Web Hosting:
www.netxom.com
What is a search engine?
Search engines are designed to search for information on World Wide Web based on terms users designate as search terms. Information may consist of web pages, images and other types of files. Surely you have heard and used search engines such as Google, Yahoo, Altavista, and MSN. Such search engines search web sites and documents for specific keywords and return a list of relevant documents to the user. Typically, a search engine uses spiders to fetch as many documents as possible, and then an indexer reads these documents and creates an index based on the words contained in each document.How can I benefit from search engines?
Majority of web users search the web every day. The only thing done more often than searching the web is checking emails which will lead to another marketing strategy that will be covered later. The extremely high use of search engines make this tool the number one way people find websites. But there are billions of pages, and millions of searches everyday! And that is why it's every website owner's dream to be ranked on top of the search engines like Google or Yahoo! Even though it is not that easy to achieve this goal, but if your website is well optimized and your keywords, descriptions, and content are carefully selected and are well organized you can easily benefit from this tool. Posting your website to the internet is just the beginning. Driving specific traffic to your web site is a whole different challenge.How can I get noticed on the web?
As mentioned, a well optimized website with the right keywords and content can help you benefit from search engines. You can target specific web users (for example by location) and the best part is that you can control the cost of this strong marketing method. Search engines spiders will pick up on the keywords and contents of your website. But there are millions of other websites with similar content out there! This is where other marketing efforts like cost-per-click (CPC) campaigns come in.What is Search Engine Optimization or SEO?
Search engine optimization or SEO is the process of improving the volume and quality of traffic to a website from search engines. Optimizing a web page or a website helps gain higher positions or rankings in search engine results. By optimizing a website you can increase the relevance of keywords and contents of a website to search engines and searchers.How can your SEO service help?
We strive to design all of our websites as search engine friendly as possible. However, in no way we can guarantee a certain level of ranking. However, by monitoring the performance of your website, its keywords, and search results we can determine with keywords are helping, and which keywords need to be changed or updated. We can also help you target certain user, and assist you with properly setting up your PPC campaigns like Google AdWords. For more information on our SEO services please contact us today.
